29 May 2012

Milan Salone Internazionale del Mobile

On top of attending the Frame Moooi Award Gala Party, the other reason for us to visit Milan is the annual Salone del Mobile.
Here is a little extract from its official website:
The Salone del Mobile is the global benchmark for the Home Furnishing Sector. An invaluable tool for the industry as well as an ongoing, quite extraordinary promotional vehicle. The Salone made its first appearance in 1961, designed to promote Italian furniture and furnishing accessories on the export market, and it has continued to do so impeccably, ensuring that the quality of Italian furniture is known to all four corners of the earth, and continues so to do, with half of all its visitors coming from around the world...
...The 2012 edition was attended by 292,370 trade operators, 188,579 of whom came from foreign Countries; 39,279 members of the general public and 6,484 communication operators.
...was it strange to see "horsemen" on the streets of trendy Milan? ....I guess so.... but it is ok because it is the Salone!
It is a very special time for Milan - the air is vibrant, people are excited, streets are packed until late.

The exhibitions are scattered around the city, lots of rubbing shoulders with strangers.
All the exhibitors tried to catch people's attention in many ways ....
 one of the rest areas...yes you do get tired walking around, AND from over exposure to fine designs!

interesting screening device
 interesting furniture pieces...
wire frame bench changes colour when turned on different sides with beautiful shadow effect - intricate craftsmanship 
wall coat hanger (?)

I was noticing a lot of colourful "wire frame" designs.... is it a trend?

...to be continued..

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