Frame Moooi Award Gala Party at Milan

Following on from the earlier entry, me and Yoshi took the opportunity to visit Milan and joined the Frame Moooi Award Gala Party.

Another reason is to visit the annual Milan Salone, which I will cover in tomorrow's entry.

So the Gala Party took place at Milan's entertainment venue, Magazzini Generali (which apparently is one of the most famous night club at Milan. On our way there the taxi driver asked us if we were good dancers..).

at Magazzini Generali

Left: Marcel Wanders (Founder of Dutch furniture/ lighting company Moooi)
Right: Philippe Starck (French designer, sole jury of Frame Moooi Award 2012)

Starck talks about his doubts with role of design

Wanders presents the award

Our project Sneakerology presented on stage

The shortlisted nominees on the stage with Wanders and Starck
(I am 2nd from left, Yoshi is 4th from left in the photo)

Although we were top 10 in the 891 submissions, unfortunately we did not take the award home.. hey, there is always next year!

Hello Philippe Starck!

The Frame Moooi Award has announced the 10 shortlisted projects, amongst 891 submissions over 79 countries - and Facet Studio is in the top 10!!

www.frameweb.com 

Here is a description of the award from the designboom website:

the FRAME moooi award 2012 is hosted by dutch furniture company moooi in collaboration with FRAME magazine. it's the year’s biggest inaugural interior design award and will be concluded in milan during april’s salone del mobile fair.
the award celebrates the 10 years of production and exhibition activities of renowned design brand moooi. designboom has been the exclusive online media partner and a whopping 891 submissions were received by designers in 79 countries. ... participants were responding to the brief which asked designers and architects to submit interior space design along with furniture and lighting objects that were CUSTOM-developed in a worldwide context.
the contest has been judged by french designer philippe starck, he selected the shortlist with an anonymous approach, in that he didn’t know the designers’ names or countries of origins. ‘I’m often invited to judge competitions,’ he says. ‘I’m happy to say that the level of this one is clearly higher than average, a very nice surprise.’ the designs and their creators will be featured in the may/june issue of FRAME magazine.

Facet Studio custom designed "Shoe Box" for the project Sneakerology.
The 'Shoe box" is made of plywood and resin, each has its own dedicated light source to individually illuminate the displayed item.
The plywood wall of the box houses all the electrical wiring and structural fixing, which enables the "Shoe boxes' to be stacked together and to be structurally strong enough to resist people pushing against the stacked "Shoe Box" wall when it is used as partition screen or shop facade.

Here are a few links if you are interest to find out more about the Frame Moooi Award:

www.framemoooi.com

www.designboom.com

And to find out more about Sneakerology:

Facet Studio official website

Facet Studio blog

Sneaky Peak

I have many magazines I like... Frame is definitely one of them... so I was super excited when our project was included in this issue of Frame magazine!

Check out the Nov/ Dec issue!

Sneakerology is also on FRAME!

Following Streetology's appearance (read HERE), Sneakerology also made appearance on the famous FRAME magazine!

Read the article HERE.

Frame is the world's barometer of interior design. The magazine shows you what's happening and where to find it. The latest interiors and products, spiced up with some art, shop windows and sets: that's the essence of Frame magazine. 

Streetology is on FRAME!

While Sneakerology is enjoying some attention, its sister store, Streetology is making appearance on the famous Netherlands based FRAME magazine!

Read the article HERE.

Maybe learn Russian too?

Sneakerology has been published on Russian online lifestyle magazine: ETODAY.
The article can be viewed HERE.

Russia......land of mystery.......

Etoday.ru is an illustrated online magazine, dedicated to presenting the top news stories and current events around the globe. The informative content of the web ezine is presented to its readers in combination with high quality, eye catching photos and illustrations.
Etoday aims to offer news highlights from the world of celebrities, fashion, cinema, music and art as well as sports, technology, automobiles, architecture, art, design and other hot areas of interest.