25 October 2011

Seatondale gearing up

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We received a call from our client for Seatondale out of the blue end of last month.
(Previous entry on Seatondale HERE)

End of 2010 the project was left in a hopeful note, only to come back to a quiet 2011 due to the client's family matters while we marched along with other projects... and suddenly Seatondale is in full gear!
Since the call on late September, we have met the client a few times, met with Council a few times, and will be meeting with potential subcontractors tomorrow.

Lets see how it goes.

Here Yoshi is playing with his new camera at the site meeting... beautiful colour definition and details! But personally I have some problem with the extra extra wide angle....

12 October 2011

Contemplating "-ology"

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We have received our copy of the very first issue of Casa+Living magazine from Malaysia!  With both Sneakerology and Streetology included.

I quite liked the way Angeline from the editorial has written about and annotated our projects.. The article is titled: "Because Sneakers Are a Specialised Study of Their Own - 因為運動鞋也是一門學問", which captured the idea behind Sneakerology.

Basically, we were quite stuck for inspiration at the beginning of the design process. Back then, the shops had no names, we were obscurely designing a teeshirt shop and a sneaker shop. It is when we pressed the client to name the shops, and he decided on "Sneaker-ology" for the sneaker shop, we were finally able to capture a glimpse of a world that we were about to create - where sneaker advocates can learn about history and design of their loved sneakers, much like a museum, where knowledge can be gained.  Therefore each shoe is displayed in their own box, equipped with their own light and own assigned number, to draw attention to their individuality yet together the 281 shoes in a homogeneous system create a space of illuminance and euphoria.

From there we also named the teeshirt shop "Streetology".  It is a shop to reflect the study of street trends by visualising the commercial activity within the store - the stocks are on display; when one item is bought, it disappears from the display, hence creates a pattern as the result of demand.

Thank you Casa +Living magazine for the opportunity to participate in your very first issue ever, and I wish all the best to your publication!