IDEA 2012 is a project to design an one-night-only award event with lots of restrictions in terms of time on site, ease of setup, structural challenges - whilst still producing something wow-worthy.
Anyhow, it is to be kept as a surprise for people attending, so my apologies about the hardly descriptive image..
We are collaborating with people we previously worked with on Phamish, ah that old feeling.. and by the way have I mentioned that I LOVE seeing things coming together? Well, now you know.
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